NEW YORK, Sept. 14, 2020 /PRNewswire/ — Octane, a Fintech firm based in 2014 to raised serve the lending wants of the powersports market, right now introduced it has acquired the digital belongings of Cycle World, Motorcyclist, Grime Rider, Bike Cruiser, UTV Driver, ATV Rider, and Cycle Volta from Bonnier Corp.
“We’re buying these titles as a result of we wish to help manufacturers that get individuals enthusiastic about powersports,” mentioned Jason Guss, CEO of Octane. “Our purpose for this acquisition is to make sure that unbiased product opinions, rigorous and goal testing, and knowledgeable storytelling will proceed to be accessible to powersports lovers. When mixed with Octane’s financing platform and dealership companions, customers will quickly have the ability to go immediately from researching their dream automobile to proudly owning it, in a quick, seamless course of.”
“Since buying Cycle World in 2011, Bonnier has invested in best-in-class motorbike content material throughout all media channels, and it’s gratifying to see that Octane acknowledges and values the patron belief that these manufacturers get pleasure from,” mentioned David Ritchie, CEO, Bonnier Corp. “We’re inspired by their dedication to content material and stay up for seeing these manufacturers proceed to develop.”
Bonnier Corp. will assist produce Cycle World‘s last print difficulty in October 2020; current print subscribers will obtain a digital version starting in 2021.
Among the many rising manufacturers being acquired, 58-year-old Cycle World reaches extra individuals now than ever. The model engages greater than 1 million customers month-to-month, with greater than 90 p.c of these interactions occurring on-line. Octane will spend money on digital content material and web site growth to additional solidify Cycle World’s dominance on this area. Octane appears to be like ahead to welcoming Mark Hoyer, VP, Editorial Director of the manufacturers, and his distinctive editorial crew.
Octane’s mission is to attach individuals with their passions. The powersports market (bikes, ATVs, UTVs, PWCs, snowmobiles) is quick and enjoyable, however too many customers discover the financing expertise that powers the vast majority of purchases to be gradual and irritating. Octane believes that purchasing a powersports automobile must be as satisfying as proudly owning one. To be able to ship instantaneous financing gives, Octane developed an automatic know-how platform that provides prequalification for patrons.
Octane is a Fintech firm whose mission is to attach individuals with their passions. With a deal with the powersports market, Octane reaches riders by way of editorial manufacturers akin to Cycle World ( https://www.cycleworld.com/) and UTV Driver (https://www.utvdriver.com/), and helps customers purchase their favourite automobiles with instantaneous, frictionless financing. On Octane.co, powersports buyers can analysis automobiles, prequalify for a mortgage, and immediately test charges with no obligation and no influence to their credit score. Octane connects clients with partnered dealerships, the place they’ll full their buy with financing. Octane works with greater than 3,500 sellers within the USA, offers financing protection for many main powersports makes, and gives promotional financing with low charges for greater than 40 manufacturers.
About Bonnier Corp.:
Bonnier Corp. is an American fanatic media publishing group, which incorporates greater than 15 multichannel manufacturers extending into all platforms, together with magazines, digital media, occasions and product licensing. Bonnier Corp.’s iconic manufacturers embody Fashionable Science, Saveur, Subject & Stream, Yachting, Flying, Crusing World, Salt Water Sportsman, Working Mom and Out of doors Life. Different enterprise subsidiaries embody Bonnier Occasions, a full-service promotion and occasions group, and Working Mom Media’s variety and inclusion consulting group. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally working media conglomerate.
Manufacturers and Web sites Acquired by Octane:
Cycle World — https://www.cycleworld.com/
Motorcyclist — https://www.motorcyclistonline.com/
Grime Rider — https://www.dirtrider.com/
Bike Cruiser — https://www.motorcyclecruiser.com/
UTV Driver — https://www.utvdriver.com/
ATV Rider — https://www.atvrider.com/
Cycle Volta — https://www.cyclevolta.com/
Click on here to obtain a high-resolution file of the Octane brand.