Spotify is at present launching its 2020 Wrapped customized expertise — the corporate’s widespread year-end overview of customers’ favourite artists, songs, genres, and podcasts. This yr, nevertheless, Spotify is making just a few adjustments. For starters, Wrapped shall be completely obtainable on cell for Spotify customers, whereas an internet expertise will provide a model of Wrapped for non-Spotify customers for the primary time. To replicate Spotify’s persevering with funding in podcasts, Wrapped will even this yr embody a deeper look into customers’ podcast listening habits. And it’ll embody new options, like in-app quizzes, a “Story of Your 2020” devoted to customers’ prime music of the yr, new Wrapped badges, customized playlists, customization choices for social sharing, and different additions.
The function will launch within the Spotify cell app for iOS and Android in international markets to present customers their year-end insights. However non-users will get a style of Wrapped with an internet model, the place Spotify will share its broader international listening tendencies, together with the most-streamed artist, prime three podcasts, and different widespread music insights.
Spotify on Tuesday had shared a few of these tendencies, noting that Puerto Rican rapper Unhealthy Bunny had claimed the highest spot with greater than 8.3 billion streams in 2020. The highest three podcasts, in the meantime, have been The Joe Rogan Expertise, TED Talks Day by day and The Day by day.
This yr, podcasts bought extra detailed in Spotify Wrapped, as properly. Although the function had included podcast insights in prior years, this side of the expertise is being expanded in 2020 to incorporate added metrics, like what number of minutes customers spent listening to podcasts in 2020 and probably the most “binge-worthy” podcasts of the yr.
A brand new in-app quizzes function, in the meantime, will permit customers to guess earlier than the tendencies Wrapped reveals. These quizzes will let Spotify listeners guess which have been their prime podcasts, prime artists and even what decade’s songs they streamed probably the most. Customers will even be capable to see what new genres they found throughout the yr.
Tales, naturally, will make an look on this yr’s Wrapped, too. The corporate was lately noticed as testing a Tales function in its app — a continuation of assessments Spotify started final yr with Storylines and once more in January 2020, when it first started to permit influencers to put up Tales to introduce their playlists. Now, these influencers additionally embody musicians themselves, in accordance with the newest assessments.
In Wrapped, Spotify is introducing “Story of Your 2020,” which reveals your prime music from the yr from its first stream to its a hundredth stream and a number of other milestones in between.
Premium customers will achieve entry to new badges this yr primarily based on how they listened. Some will earn the “Tastemaker” badge, if their playlists gained followers; others will earn a “Pioneer” badge for listening to songs first, earlier than they hit 50,000 streams. The third badge, “Collector,” shall be awarded to those that added some variety of songs to their playlists this yr.
Together with Wrapped, customers will get entry to 3 new customized playlists. One, known as Your High Songs, options customers’ favourite tracks from the yr. Missed Hits, in the meantime, will advocate widespread songs in 2020 that you simply didn’t take heed to, however Spotify thinks you want to. And for listeners within the U.S., U.Ok., Eire, Australia, New Zealand, and Canada, a 3rd playlist known as On File will introduce a blended media expertise that highlights customers’ prime 2020 artists.
As all the time, a giant a part of Wrapped is the social sharing element. This yr, customers will be capable to personalize their Wrapped sharing card by choosing from amongst 4 colour selections earlier than posting it to Fb, Instagram, Snapchat or Twitter.